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Sportsworld Crossing is a 200,000 sq. ft. mixed use develoment comprised of retail, office and restaurant facilities located at the crossroads Highway 8, Sportsworld Drive and King Street East in Kitchener, adjacent to the twin arenas. Daily vehicular traffic counts exced 125,000. This area is fast becoming the dining/retail destination in the region with over a dozen restaurants and retail stores which service the commercial, light industrial nodes and Deer Ridge Community. The centre is adjcent to Kitchener's highest income residential neigborhood. Kitchener-Waterloo is the fourth largest urban area in Ontario, with population of 563,000, having a median income of $79,020 for the region.