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Rainbow Plaza is strategically located at the northern gateway of Whistler on the Sea-to-Sky Highway (Highway 99), just 4.5 kilometres north of Whistler’s town centre. This new commercial/residential development will be anchored by a 15,500 SF Loblaw store, Chevron gas station, a liquor store and Pikolo Espresso Bar. The development will also add 65 apartment-style condos to the new Rainbow neighborhood. Development on the Rainbow neighbourhood began in 2008 and today consists of a mix of resident restricted housing and market housing. The site is easily accessed by a traffi c signal at the intersection of Highway 99 and Crazy Canuck Drive. Whistler has a current population of approximately 11,000 full time residents with capacity for 30,000 overnight visitors. The average daily population in Whistler is currently estimated at approximately 31,000 people running up to 70,000 people during peak times. The current annual tourist visitations total approximately 2.1 million visitors, and is expected to increase by 400,000 upon completion of the Whistler Blackcomb Renaissance project. The project will include brand new yearround attractions, as well as mountain improvements.