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Scona Market is situated just south of Edmonton’s iconic shopping district: Whyte Avenue. Located only three blocks south if the heart of Whyte Avenue, Scona Market is home to the closest and largest grocery store in the direct area. This grocery store pulls traffic from shoppers of Whyte Avenue plus from surrounding residential neighbourhoods of: Park Allen, Mckernan, Allendale, Garneau, and more. Scona Market also gains major benefit from being in close proximity to the University of Alberta. Over 37,000 students attend the U Of A annually and typically live in the surrounding area. The immediate trade area is mainly young professionals at 52.3% of the 36,149 residents in the immediate area, 26% of them bring in an annual household income of over $100,000.