Joe Genest joined Form in 2014 after spending four years specializing in retail real estate at a multinational brokerage. Joe began his career as a research analyst, responsible for compiling market information of comparable sale and lease transactions, retail consumer sale trends, shopping centre lease and vacancy rates, new retail projects and active retailers in British Columbia. Upon his transition into brokerage, Joe maintained a focus on retail assets and quickly established himself as a young leader. In 2013 he was recognized as Rookie of the Year Award by his previous brokerage. In his current role, Joe specializes in the purchase and sale of income-producing assets and development land, as well as in the selection of sites for McDonald’s Restaurants of Canada, on an exclusive basis, throughout British Columbia. Joe is also actively helping Form expand its presence in Alberta and Saskatchewan.